Athletes from children's and community or corporate teams to professionals are finding and using hypnosis to improve their performance.  Three of the major factors which make this possible are the ability to improve focus and concentration, to relieve unnecessary stress while leaving sufficient "edge" to perform optimally, and to practice through visualization all of the moves needed to make the desired improvements to perform better.

Though most do not want it generally known, many individual athletes and some pro teams have a hypnotherapist with whom they consult regularly or in some cases travel with them to coach them in the use of hypnosis to improve and maintain their performance.